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What Is Executive Coaching?

What Is Executive Coaching?

Executive coaching is aimed at improving the performance of high-powered executives within an organization and is similar to sports coaching for high-performance athletes. The role of the coach is to expose blind spots and challenge the executive to achieve greater levels of success.

Everyday, hundreds of executives seek the support and council of independent third-party executive or leadership coaches - often referred to as thinking partners. Unlike middle managers or front-line staff, executives are in a unique position at the top of their organization.

Here at Transform Nations, we help both individuals and corporations get matched with their ideal coach(es). Scroll to the bottom of this page to either browse our directory of executive coaches by zip code or request a call with one of our corporate coaching experts and let us help you find the perfect coach.

What Are The Benefits Of Executive Coaching?

Benefits Experienced by the Individual

The benefits experienced by the executives vary depending on the focus of the coaching engagement. Some of the common benefits experienced by the individual include:

  •  Enhanced strategic planning
  •  Presentation skills
  •  Executive management team building
  •  Leadership development
  •  Better communication with team members
  •  Increased confidence
  •  Better work-life balance
  •  Quicker decision making
  •  Better time-management
  •  Greater productivity

Benefits Experienced By The Company

The benefits of coaching depends on the type of organization and the desired outcome of the coaching. In the case of executive coaching, the company benefits if the executive’s performance is improved by more than the cost of the coaching PLUS any additional improvements experienced throughout the organization based on the executives performance.

Let’s say for example, an executive earns $100,000 and the company invests $10,000 per year for their coaching. Can the coaching improve the executive’s performance by 10%, an amount equal to the investment? And what’s the multiple effect? If the executive manages 10 people, how much of their performance is affected by the executive coaching? Ideally, there will be benefits throughout the organization and the return on investment will be much greater than 100%.

According to the International Coach Federation Global Coaching Study performed in 2009, the median company return was reported to be 700% with almost one fifth of respondents reporting an ROI of at least 50 times (5000%) the initial investment.

There are various ways to calculate the benefits of executive coaching, such as 360 reviews, climate surveys, customer surveys and surveys of sales, costs, employee turnover and other business results.

Of course, some results are more "tangible" than others and are easier to translate into a monetary value or bottom-line impact. Of course, that doesn't mean that the tangible benefits outweigh the intangible in terms of importance. In fact, intangible changes in the client's behavior can often have a wider-ranging impact than, or may actually lead to, the more tangible benefits of coaching. Here are some examples of tangible benefits from coaching:

  •  Increased sales
  •  More customers called on
  •  More new accounts opened
  •  Decreased costs
  •  Decreased employee turnover
  •  Decreased absenteeism
  •  Shorter time to market
  •  Improved productivity
  •  Fewer customer/employee complaints

Executive Coaches Are Experts In Human Performance

A common misconception about executive coaches they are business experts. While many executive coaches possess extensive business knowledge and experience, they need not be experts in your line of business to deliver quality coaching services. A commonly held belief among coaches is that you, the coachee, are the expert in your business.

As a result, many executives use their coach as a sounding board, a thinking partner, and an independent third-party who helps them stay focused on the most important parts of the business. In coaching, the learning and the change that people experience is much more impactful and sustainable when the coachee has come up with it on their own – when they discover it from within.

In theory, any executive could hire a suitably trained executive coach. In practice that doesn't happen. Most executives want to work with someone who can relate to them, can understand the corporate environment, and has experience in a variety of personal and professional situations.

How Do I Find An Executive Coach For Myself?

The most important thing to remember when looking for an executive coach is to find one whose training, background and skills most closely match your specific goals. There are a ton of coaches with many different specializations and your ultimate success will largely depend on finding the coach with the best “fit” for your particular situation.

Because finding the right fit is so important, it’s critical that you not just hire the first coach you talk to. Instead, we recommend you speak with at least 3 (ideally 4 or 5), to find the one who you’re going to feel the most comfortable working with over a period of several months. Almost all professional coaches offer a free 15 or 20 minute consultation to help you determine if they are the right coach for you.

If you’re fairly sure about what you’re looking for in a coach, you can find a list of hundreds of coaches with several specializations in Transform Nations’s directory of professional executive coaches. However, if you’re not sure exactly who you should be coaching with, you can request a coach through our Referral Program.

How Do I Find Executive Coaches For A Group Of Leaders And Managers In My Organization?

We regularly get approached by Human Resource managers, Organizational Development managers, and Procurement specialists within medium to large corporation (100 - 50,000 employees) to find coaches for their executives, managers and high potentials. As the largest network of professional coaches, Transform Nations is uniquely set-up to deliver a large number and variety of coaches for your people.

Find The Perfect Executive Coach With Transform Nations

There are thousands of executive coaches out there, so the process of finding the right match can be daunting. Luckily, our coaching experts at Transform Nations make the process of finding the best executive coach matches for your leader simple and painless!

Our executive coach match specialist will set up a call with you to discuss the details of your coaching needs, such as desired location, educational and professional background and budget.

We will then create an outline of your needs for a small selection of executive coaches that includes details such as the number of coaching sessions, the length of the coaching engagement, the budget and other requirements (360 assessments, etc).

Once the coaches agree to the terms, Transform Nations will draft up documents outlining each coach's details for the coaching client to review. They will then set up consultations with the coaches of interest and decide on the best match.

The Smart Way To Find A Coach

Step 1

Describe Your Goals

Step 2


Step 3

Free Consultations

Step 4

Hire Your Coach

  • Find Coaches


Wissam Mattout

I proudly can coach people who are willing to invest in themselves. My experience and knowledge helps me coaching fresh graduates to C- Suite level employees


Hourly Rate: $700to $1500
Leadership Coach, Career Coach, Executive Coach

Wissam is an entrepreneur and successful leader. His purpose is to transform people to strong and agile leadership. He started his career in IT and successfully achieved top management in multinatio...
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Interviewed by Transform Nations

Dubai, United Arab Emirates

Request Free Consultation Not Availableyes

Neha Nimje

As an Executive and Leadership Coach, I have been coaching specialists, managers, and leaders to the next level of performance in their current role, or in support of their advancement, as well as small business owners in developing their business plans, direction, figuring out challenges in managing and scaling their business.


Hourly Rate: $100to $400
Executive Coach, Leadership Coach, Life Coach

I am a Professional Certified Coach, MBA(HR), and Six Sigma Black Belt, specializing in leadership, executive, and transition management coaching. I am passionate about helping people and organization...
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Interviewed by Transform Nations

Abudhabi, United Arab Emirates

Request Free Consultation Not Availableyes


1) أكاديمي متخصص في إدارة الأعمال والتخطيط الاستراتيجي والتطوير الإداري والعلوم التربوية. 2) مناقشة البحوث والدراسات التربوية والإدارية، وإعداد الخطط البحثية 3) مدّرب معتمد من المكتب الأكاديمي العالمي لكبار المدربين بولاية ديلاور ( Delaware ) بالولايات المتحدة الأمريكية GOOSTA) ) Global Office Of Senior Trainers Academy 4) استشاري معتمد لتطوير أداء المدارس الأهلية والعالمية من المركز الكندي العالمي ( CGC ) والمركز الاستشاري العالمي للتدريب (I C C ) 5) استشاري معتمد لإعداد وتأهيل المدارس


Hourly Rate: $2000to $5000
Business Coach, Leadership Coach, Executive Coach

البرامج التدريبية التي أقدمها: أجيد التدريب في مجالات : نظم الجودة والآيزو – التميز المؤسسي - الجودة الشاملة وتطبيقاتها – الحوكمة والمسؤولية الاجتماعية - التخطيط الاستراتيجي – التخطيط التشغيلي - ا...
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Interviewed by Transform Nations

Madinah Munawarah, Saudi Arabia

Request Free Consultation Not Availableyes

Tina Saad

I'm here for trauma survivors. He/She has been living in the shadow of their trauma and is now invested in themselves and know that with the right kind of support, they can transform their lives. They want to find their voice and make their light shine brighter and stronger. I know I can support you with the knowledge, mindset, and motivation to transform. Whether you are a CEO or housewife, you are here because you are showing up for yourself, ready to take charge and know you deserve bette


Hourly Rate: $186to $272
Life Coach, Executive Coach, Career Coach

I'm an empowerment coach whose mission is to support my clients in finding their voice and rediscovering their strengths, talents and purpose in life. I know firsthand what you can miss out on when y...
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Interviewed by Transform Nations

Al Ain, United Arab Emirates

Request Free Consultation Not Availableyes

Soumana Ammar

Aspiring leaders who are struggling with self awareness to dig into their true potential and empowering nature to achieve their goals and dreams one step at a time.


Hourly Rate: $250to $390
Leadership Coach, Executive Coach, Life Coach

Soumana brings in a wealth of experience in business, people development, mentoring and coaching. She is an advocate of creating engagement, facilitating transformation and helping aspiring leaders in...
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Interviewed by Transform Nations

Dubai, United Arab Emirates

Request Free Consultation Not Availableyes

Justin Clapp

Are YOU ready to step into the business you dream of leading, and the lifestyle you dream of living? I help entrepreneurs create deeper fulfillment, more freedom, and purposeful impact in business and life. I help them awaken their purpose, monetize their passion, and step into their power. To do this, I help them realign or create their business from the inside-out, so it becomes a true reflection of their essence, values, and the unique lifestyle they dream of living.


Hourly Rate: $500to $900
Entrepreneurship Coach, Life Coach, Executive Coach

Hi. I’m Justin. My favorite quote by the poet Rumi says, “Let the beauty of what you love, be what you do”. This captures our essence as entrepreneurs. But sometimes, as our business grows and evol...
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Interviewed by Transform Nations

Dubai, United Arab Emirates

Request Free Consultation Not Availableyes

Rania Hammoud

My ideal client is a professional in their mid 30s-40s, has achieved many things in life and now at a point where he/she is trying to better understand themselves, their emotions and improve their relationships, let it be professional or personal.


Hourly Rate: $200to $300
Executive Coach, Leadership Coach, Relationship Coach

I help my clients transforming current challenges they are facing into opportunities of growth, in order to reach higher goals and maximize their potential. I provide them with a safe non-judgmental e...
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Interviewed by Transform Nations

Sharjah, United Arab Emirates

Request Free Consultation Not Availableyes

Sarah Helmi

I am happy to accompany anyone who is willing to improve the quality of their life and achieve their goals and live a fulfilling life.


Hourly Rate: $45to $150
Life Coach, Executive Coach, Team Coach

After 20 years of actively working in the corporate world in Marketing and Business Development in international markets I decided to change my focus to my passion for helping people and started worki...
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Interviewed by Transform Nations

Dubai, United Arab Emirates

Request Free Consultation Not Availableyes